Video and Document Evidence Library
The following “testimonial” videos were used on the NatureBee website between 2021 and 2025. These (along with other videos, misleading statements, and blatant lies that were also removed or altered) clearly contravene the fair trading laws of the countries in which this NatureBee operates (New Zealand, Australia and the USA).
Naturebee removed these videos from their site (and their YouTube channel) following the directors becoming aware of our investigations. Our evidential timeline (made up of the various documents, screenshots and correspondence between us and them clearly proves this.
We have MANY documented examples of this company misleading customers with their false claims and testimonials (including their Google reviews… more on that in a later release), along with other questionable practices which we will publish over the coming weeks.
It is our intention to ensure that this company and it’s directors are held to account for their many breeches of misleading advertising – especially considering they have been convicted for the same offence in the recent past!
The previous conviction was under a different limited company name, and which subsequently went into liquidation (negating its obligation to pay the fine!). NatureBee (the trading name for the various limited company entities connected) was able to be restablished immediately under a new company name. This new company then acquired it’s customer database and and stock, and continued as before – with absolutely no downtime! (There are also some questions that we are looking into regarding the liquidation itself still being investigated)
The following links provide more details:
Link 1: NatureBee Commerce Commission Decision
Link 2: High Court Judgement Document
Link 3: Liquidators Reports
In addition to this, our investigations also indicate that this company and it’s directors were never held accountable for this offending in Australia (under it’s Pty entity) – and where more than 80% of their revenue comes from and funnels back to New Zealand!
Whilst the limitation period (Statute of Limitations) in Australia for offending will probably allow them to escape prosecution for the previous offending that ocurred in New Zealand (AND Australia), the timelime for their current practices will should not, and hopefully their previous convictions will also be taken into account in both countries. (We will notify the FTC [Federal Trade Commission] in the USA about these matters, but not at this stage. Feel free to do so yourself, and get them to contact us if they require more information)
We are pleased to see that supplement companies in both New Zealand and Australia are now in the line of fire for misleading advertising, and It is our intention to ensure that NatureBee (especially as a blatant recidivist) is in that line!
NOTE 1:
From our ongoing investigations, and SO THAT IT IS ON RECORD, we like to state that we believe this company and it’s directors (and/or associates) have the intention to restructure/liquidate the NZ entities associated with it and transfer all operational matters for NatureBee (or a new phoenix company) to Australia, either under the umbrella of the existing Pty compamy or one yet to be determined. We feel that this decision would be based on the potential litigation that may ensue from our own submissions to the relevant authorities, and also any employee related matters that are also now being considered.
NOTE 2:
If you are a media company requiring further information and possibly looking for a story, please contact us via the online form (or the chat widget if it is showing).
NaturBee (Veideo & Document Database) Notes relating to each video are shown in the window below the video list
Karen Campbells video was one of the first to be deleted from their Testimonials Page and their YouTube channel following the initial communication from us pointing out we were aware of Ms Campbells direct, long-term, and extremely well paid connection to NatureBee, and that it was in contravention of the Fair Trading Act and ACL (Australian Consumer Law).
The video had been online for just over 4 years, and was portrayed to be an independant and legitamate testimonial—which obviously it is not. We would submit that not only are Naturebee and it’s directors guilty of misleading advertising in relation to this video, but that Ms Campbell is too, as a favourable testimonial of this nature would go some way to ensuring her long term interests and income!
During our investigations we discovered that Terry Lydon was Keren Cooks long-term romantic partner during the period the video was used (We believe they have subsequently separated).
Apart from the misleading aspect of the “testimonial” itself, as self-appointed CEO, we feel that Ms Cook also attempted to gain further advantage of credibility by association by including Mr Lydons senior position at Toyata in the screen presentation. This video too was online for more than 4 years before it was deleted from both the Testimonials Page and their YouTube channel, and only after they became aware of our investigations.
A point worthy of mention is they only ever deleted videos that we pointed out. Videos that also contained “conected persons” that we did not admit to knowing about were left on the site.
(We note that all video testimonals on the site have now been replaced with text based alternatives from Google and Amazon. Our correspondence with Google officials about their “incentivsed reviews” campaign will be covered in a separate release.)
AS A SCREEN RECORDING FROM A BROWSER,THIS VIDEO HAS NO SOUND UNTIL 24 SECONDS IN…
Having become aware of (Melbourbe based) Mr Deryll Naidoo, further investigations have confirmed his comprehensive involvement with Naturebee, and that he too is prone to some questionable business practices.
Once they were aware we knew this, both he and Ms. Keren Cook (NatureBee CEO) subsequently removed (or restricted access to) all videos and posts on their social media accounts that confirmed an association between them– despite Mr Naidoo denying he had any dealings with them. (We have copies of this correspondece and the social media posts too).
We discovered also that Mr Naidoo is an undischarged bankrupt who does not report to his trustee (a legal requirement in the case of Australia bankruptcies), despite running a business closely linked to Naturebee, and one that bills NatureBee a considerable amount monthly. There are also GST implications regarding this association which have been pointed out to both Mr Naidoo and Ms Cook, who both choose to ignore them. The Australian Tax Office will not!
Similarly, as Mr Naidoos bankrupty status had already been extended to 8 years (following an objection from his trustee), and coupled with the above; I feel Mr Naidoo may need to prepare himself for an extended stay at Beechworth Correctional Centre (if he’s lucky), or if not, possibly Fulham Correctional Centre.
A screenshot of one of many statements made which are blatantly untrue!
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
The contents of this record are currently scheduled. They will be released slowly over the next 4 weeks as part of our submissions to: The Commerce Commission, ACCC, ASIC, ATO, ERA (in NZ), and the media.
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